Prospector
New member
Ok, so lately for one reason or another, a lot of car ads have been made using music that really depends on a high level of stupid at the consumer level. For instance, Chrysler's new catch line "things have changed" from their 'born maker ad'
Its a good line, but its taken from a song in which the context is exactly the opposite of what anyone would want to use in marketing:
Standing on the gallows with my head in a noose
Any minute now I’m expecting all hell to break loose
People are crazy and times are strange
I’m locked in tight, I’m out of range
I used to care, but things have changed
Now I'm betting that they are marketing to the 50+ crowd who clue in to Dylan, and hoping that everyone has forgotten the rest of the song. Everytime I hear that line, I have an image in my head of some poor SOB who has given 40 years to the company and is running scared as plants are shuttered.
Then there is the new Hyundai Sonata Commercial with an incredibly catchy tune 'I'm an Albatraoz.' To be honest, I find myself bopping around the house with the song on my head, which is what got me to look it up online.
The ad is all about the safety system on the car, collision avoidance, etc. Stuff that is admittedly hard to make ***y. But what is the song about?
Well, the lyric is (thanks Youtube):
Let me tell you all a story about a mouse named Lorry
Yeah, Lorry was a mouse in a big brown house
She called herself the hoe, with the money money flow
But **** that little mouse cuz I’m an Albatraoz
Yeah Lorry said she was a mouse, smoked that cheesn’ like a baoz
Monilie money money hoe, chinka chinka chingka-flow
Lorry was a witch, yeah a sneaky little bitch
So **** that little mouse cuz I’m an Albatraoz
So at best the song says nothing about anything, and at worst, its a DJ saying his own name, as self fulfilling prophesy of greatness. Which I just don't get - but its a catchy tune, just not much substance for a way to market tech that is supposed to be game-changing for drivers.
What else you got?
Its a good line, but its taken from a song in which the context is exactly the opposite of what anyone would want to use in marketing:
Standing on the gallows with my head in a noose
Any minute now I’m expecting all hell to break loose
People are crazy and times are strange
I’m locked in tight, I’m out of range
I used to care, but things have changed
Now I'm betting that they are marketing to the 50+ crowd who clue in to Dylan, and hoping that everyone has forgotten the rest of the song. Everytime I hear that line, I have an image in my head of some poor SOB who has given 40 years to the company and is running scared as plants are shuttered.
Then there is the new Hyundai Sonata Commercial with an incredibly catchy tune 'I'm an Albatraoz.' To be honest, I find myself bopping around the house with the song on my head, which is what got me to look it up online.
The ad is all about the safety system on the car, collision avoidance, etc. Stuff that is admittedly hard to make ***y. But what is the song about?
Well, the lyric is (thanks Youtube):
Let me tell you all a story about a mouse named Lorry
Yeah, Lorry was a mouse in a big brown house
She called herself the hoe, with the money money flow
But **** that little mouse cuz I’m an Albatraoz
Yeah Lorry said she was a mouse, smoked that cheesn’ like a baoz
Monilie money money hoe, chinka chinka chingka-flow
Lorry was a witch, yeah a sneaky little bitch
So **** that little mouse cuz I’m an Albatraoz
So at best the song says nothing about anything, and at worst, its a DJ saying his own name, as self fulfilling prophesy of greatness. Which I just don't get - but its a catchy tune, just not much substance for a way to market tech that is supposed to be game-changing for drivers.
What else you got?
