I've been driving my Sonic for about 9 days now, and I've only had the Hill Hold go on once; last night. I went out with a friend, and when I dropped her off at home, I'd parked nose up in her driveway. I had the clutch in, went to drift backwards into the street by just pulling my foot off the brake, no reason to actually bother putting it in reverse... and it just sat there. A couple seconds later, it rolled. Oh, I realized, hill hold.
It wasn't a particularly steep grade, but I didn't get out to measure how steep it was.
I've been driving stick a long time now, and I don't normally roll backwards, so I can't say whether the system would have engaged any other time. I guess I could go look for a parking lot with some slope to it, where I could experiment. It would be nice to know the parameters a couple months from now when my son starts learning to drive.